SFRC San Anselmo Opening in November

SFRC San Anselmo Opening in November

We are super excited to announce that we are opening a new location in downtown San Anselmo! We are working hard for a soft open at the beginning of November, and a grand opening celebration run on Sunday, November 13. We will post up details on our website and social channels as construction wraps up and the dates get closer.

The new address is 115 Tunstead Ave in San Anselmo. The location and space are incredible, with opportunities to run the trails on the north side of Mt. Tam right from our doorstep. We are directly across the street from the San Anselmo Library and City Hall, and our friends from Marin Power Yoga are two doors down. Basically we are just trying to flank the trails of Mt. Tam from all sides while getting as close as possible to the croissants and brunch at MHBB...


SFRC San Anselmo


A tremendous thank you to everyone who has supported us and helped with the steady growth of SFRC. It means a lot to us. Your purchases directly employ passionate local runners working hard to make a go of it in the sport that we love, and we work hard to serve you back. Use us as the local running resource that we proudly are. - Brett Rivers



Tracksmith San Francisco Running Company

Tracksmith At SFRC!

We are proud to be the first independent shop in the country to partner with Boston's Tracksmith to carry curated selections of their premium apparel line. Come see the apparel in person, it is meticulously crafted, and certain item's like the Greyboy Shirt are 100% crafted in the USA. This line truly celebrates the spirit, heritage, and freedom of running. Add these to the Holiday gift list for your favorite runner.

Tracksmith San Francisco
Tracksmith California
Ekiden Run Coaching

Ekiden Coaching Launched!

Get A Personal Coach and Customized Training Plan for Upcoming Races Such As TNF50, CIM, Kaiser Half, Way Too Cool, and 2017 Marathons.

Looking for a running coach? Check out Ekiden.comfounded by our friends Peter Duyan and Mario Fraioli. Several SFRC staff members and friends have been coaching runners or have been getting coached through the Ekiden platform for the past couple months during the beta and we can say first-hand that the service and coaching are fantastic.

The easy-to-follow interface links data with Strava and there are great tools for communicating with your coach. You can even have the details of your upcoming run conveniently texted to your phone each evening.

Plans are as low as $49/month which is SUPER affordable for custom coaching. Check out the coaches at Ekiden and support these local runners on their launch!



We are hosting packet pickup for Inside Trail Racing's Mt. Tam andPeacock Gap races! These events will sell out, sign up soon if interested.

11/10 SFRC San Anselmo for Mt Tam

11/11 SFRC Mill Valley for Mt Tam

11/18 SFRC San Anselmo for Peacock Gap

Suunto's new Spartan Ultra and Spartan Sport watches have landed! Hot design, color touchscreen, and incredible GPS battery life at 26+ hours for the Ultra and 16+ hours for the Sport at 1 second pings.

XC Flats San Francisco Running Company

We are closing out on our remaining seasonal stock of XC flats. Pick up a pair for 30% off before we send them back in mid October! (offer limited to remaining stock on hand)

The SFRC Runners Holiday Gift Guide

Looking for the perfect gift for the runners in your life? Here are a couple of staff favorites at San Francisco Running Company and are a selection across a variety of price ranges. We also have some really cool branded technical apparel and lifestyle tees. If you are still stumped come chat with us at the store, and know that we always offer gift cards and can create it for the exact amount of a specific item or pair of shoes. We are wishing you a healthy and prosperous 2015, Happy Holidays and Happy Trails!

The Salomon Super Halo Down Hoodie

What is the down jacket that Kilian Jornet and Emily Forsberg are adventuring around the Alps in? The Super Halo Hoodie from Salomon. This jacket is incredibly light and incredibly warm with 800-fill water-resistant down. The Pertex DWR-treated shell and color blocking provides a style that we REALLY like.



The Suunto Ambit 3 Peak and Sport

Pretty much everyone on staff at SFRC uses a Suunto GPS watch and for good reason. These are bombproof, offer long battery life, and the new Ambit 3 series now includes wireless upload and syncs directly with Suunto's easy-to-use Movescount mobile app. Upload directly to Strava after your run without ever having to plug in your watch.. EVER. We have these in Black, Blue (pictured), and white.



Fellas, need a gift for your special lady? Oiselle!

Guys, Oiselle makes it REALLY easy to find a gift for the special lady in your life. Everything they make is well designed, comfortable, and our female runners love it. A couple items to check out at the store: The Lesley Knicker and Roga Shorts for a bottom, the Scantron Bra and Lux Funnel Neck long sleeve for tops, and of course the Randies 3-pack (pictured). Come chat with us an we can help make additional recommendations.


California Love

Rock the Golden State with pride. The limited edition Swiftwick California Flag sock is a perfect stocking stuffer for under $20.


Running Gloves

Runners often don't realize they need a good pair of running gloves until they are out on a run with frozen hands. We have great glove options from The North Face and Salomon between $25-$45. The lightweight options also make perfect liners for weekend ski trips in Tahoe.


The Black Diamond ION, a great $25 headlamp

We have great headlamps that generate a ton of light (Petzl NAO 2, Petzl RXP, Black Diamond ReVolt), however we love the little ION from Black Diamond. Swipe-activated, 80 lumens, this lamp is really small but the perfect safety and backup light for low light conditions. This is a great deal at $25 in our opinion.



The 2015 Tribute to the Trails Calendar

A gift for a cause, these are $20 and all proceeds from the 2015 Tribute to the Trails calendar go to the Washington Trails Association. We are especially fans of May and the photo of our buddy Greg Benson at the Miwok 100K right in our backyard! Send in the included raffle ticket by early January for an opportunity to win entry into a bunch of races across the West Coast.

Victory Sportdesign Gear Bags - Made by SFRC's Victor Ballesteros!

These bags have helped us efficiently get through all of our major ultra marathons and also make for great crew bags.  Surprise your runner with some socks and a few goodies inside! These now come in 3 sizes.


The 2014-15 SFRC Patagonia R1 Hoody

We love these. The Patagonia R1 Hoody with custom SFRC Mountain Running logo embroidered on the chest. We still have a few of these left in most sizes, but once they are gone they are gone!


End of Year S-LAB Deals!

Take 20% off of our remaining stock of the Salomon S-Lab Sense 3, the Softground version is seriously one of our favorites for this time of year. Also take 20% off of our remaining S-Lab Packs. This is limited to our remaining stock on hand through January 15, 2015.



Stocking Stuffers for under $20

Need stocking stuffer ideas? We recommend the following, all under $20.

Nathan Strobe Light (pictured), Pro-Tec Spiky Massage Ball, SFRC Custom Fitsok, The Orb roller from Pro-Tec, SFRC Custom Headwrap, SFRC Trucker Hats, new water bottles, and of course bars from Picky Bars and Epic Bars.

And what stocking would be complete without a new pair of socks from Feetures, Swiftwick, Balega, Injinji, or Fitsok?!


BONUS! Free Granola with Purchase!

All purchases over $25 at SFRC receive a free big bag of granola, we definitely have enough through the end of the year. Enjoy!


A Yearly Goal Achieved on Mt. Tam

Tag the door. A goal achieved, 50th summit run of Mt. Tam for 2014. Thankful for health, a supportive wife, and some rad Mt Tam Bros to run up the mountain with every week. Dylan Bowman is at 95, Galen Burrell is at 75 with a couple weeks left.