6:30 PM18:30

#RunToAdventure: Adventure Running Tips and Planning with Leor Pantilat

Join us Thursday, May 26th for a free event dedicated to skills and planning for backcountry running adventures. Ultimate Direction Ambassador Leor Pantilat will share tips and stories from his experiences during backcountry runs including his FKT's of the John Muir Trail, the High Sierra Trail, and the Rae Lakes Loop. Whether you're looking to explore remote backcountry terrain this summer or venture further beyond your local trails, this presentation will provide practical tips through first-hand accounts from the mountains. Prepare to be inspired! 

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7:00 PM19:00

SFRC Movie Night featuring 'Kissing the Rock' with filmmaker Matt Trappe


Join us on Thursday, May 12th for a free showing of Matt Trappe's Kissing the Rock, an incredible film highlighting the history, the difficulty and everything else that is unique about the Hardrock 100 Mile Endurance Run.

The film will start at 7pm sharp. Feel free to come anytime after close (6pm) for refreshments prior to the showing. And as always,bring your own chair to guarantee a seat. (Don't fret, we do have plenty on hand). 

Following the ~25 minute film, we will have a Q&A with the filmmaker, Matt Trappe

Hope to see you there!

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6:00 PM18:00

Training Essentials for Ultrarunning: Jason Koop Presentation, Book Signing, & Shakeout Run

Jason Koop Dylan Bowman Ultrarunning

Join us Thursday, April 7 for a special evening with our friend Jason Koop, Director of Coaching at Carmichael Training Systems. Jason will be discussing his about-to-be-released book Training Essentials for Ultrarunning. We will have advanced copies of the book for sale at the event that you can have autographed!

Itinerary for the evening:
6:00pm-6:45pm: Pre-Lake Sonoma 50 shakeout run with Jason Koop! We will also have demo shoes available from our friends at Nike Trail Running. This will be a casual, social run suitable for all abilities.
7:00pm: Jason Koop Presentation based off of his new book Training Essentials for Ultrarunning
7:30pm: Book signing and social hour for everyone at the event

Koop coaches many of the top ultrarunners in the USA, including locals Dylan Bowman, Alex Varner, Fernando De Samaniego Steta, and Larisa Elaine Dannis. Additionally he coaches professional ultrarunners Timothy Olson, Kaci Lickteig, Dakota Jones, and coached Dean Karnazes during his 50/50/50 and trans-USA runs.

The presentation will be an entertaining, high-level discussion of many of the topics covered in Training Essentials for Ultrarunning, including:
•The science behind ultramarathon performance
•How to use interval training to focus workouts, make gains, reduce injuries, and race faster
•Simple, effective fueling and hydration strategies
•The A.D.A.P.T. method for making the right decisions to solve a race-day crisis
•How to plan your ultra season for better racing

Additional information on Training Essentials for Ultrarunning can be found HERE.

Additional Event Details can be found on our Facebook Event Page.

This is a free event. We will have seats available, though we recommend bringing a camping chair if you would like to ensure a seat. We hope you can make the run and/or presentation, and good luck to everyone racing the challenging Lake Sonoma 50 on April 9!

Jason Koop Coaching San Francisco Running Company
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5:30 PM17:30

Mont Blanc Movie World Premiere with Billy Yang, David Laney, Zach Miller, Tim Tollefson, and Nike Trail


Join us at SFRC on Saturday, January 30th at 5:30pm for the world premiere of Billy Yang Films new movie Mont Blanc!

Stars of the film David Laney, Zach Miller, and Tim Tollefson will be in attendance along with filmmaker Billy Yang! Stay after the movie for a Q&A with the Nike Trail Running Team and Billy Yang. Hang out after enjoying beverages by Headlands Brewing Company and spend time socializing with everyone. UltraRunning Magazine will be providing copies of their current issue with David Laney on the cover (2015 Ultrarunner of the Year).

January 30th marks SFRC's 3rd Anniversary. Thank you to the incredible running community who has supported us from the very beginning. Saturday evening will be a memorable evening at the store to celebrate!

Additional details on the FB Event Page.

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8:00 AM08:00

SFRC 3rd Anniversary Nike Demo Run with the Nike Trail Running Team


Celebrate our 3rd Anniversary with us out on the trails! Nike will be here with demo shoes to try out on the run, and we will be joined by members of the Nike Trail Running Team!

David Laney (2015 Ultrarunner of the Year)
Zach Miller (2015 CCC and North Face 50 Champ)
Tim Tollefson (2015 CCC 2nd Place)
Alex Varner (2015 Lake Sonoma 50 and Quad Dipsea Champ)

We will head out for 13-15, leaving from the store at 8am. You are of course welcome to go as short or as long as you like and we are happy to make recommendations. Come a few minutes early if you would like to try out Nike shoes such as their trail options the Terra Kiger 3 and Wildhorse 3.

Our friends from GU Energy Labs will be here with samples pre and post run.

Filmmaker Billy Yang will also be on the run. Join us back at SFRC at 5:30pm for the premiere of Billy Yang Films new movie Mont Blanc chronicling the runs by Laney, Miller, and Tollefson at UTMB/CCC 2015. Details for the movie night at:

PLEASE carpool and please park on the street and against the wooden fence at the far back lot before filling up our front lot so that we can leave spaces for the other businesses in our center.

January 30th marks SFRC's 3rd Anniversary. Thank you to the incredible running community who has supported us from the very beginning. Saturday morning will be a super fun run on the trails to celebrate!

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6:00 PM18:00

Running Your First Ultra book signing and presentation with Krissy Moehl

Join us the evening of Thursday, January 14 in welcoming our friend Krissy Moehl back to San Francisco Running Company!

Krissy will be signing her brand new book Running Your First Ultra and presenting her "Tips and Tricks" of training for and racing ultra marathons.

Patagonia Provisions will be providing samples of their latest real-food offerings!
Sufferfest Beer Company will be providing tasty samples of their gluten-free beer!

Julbo, Pro-Tec AthleticsFlora, and Patagonia will be supporting the event with prizes for raffle with all proceeds benefitting, a local non-profit working to maintain the long-term health of Mount Tamalpais. Additionally we are excited to announce that Patagonia is donating an additional $500 to via Patagonia's Environmental Conservation Department. Thank you Patagonia!

6pm: Meet and greet with Krissy Moehl
6:30: Krissy's "Tips and Tricks" presentation, book discussion, and Q&A
7:30: Raffle
7:45: Running Your First Ultra book signing

Krissy will also be sticking around to lead our SFRC Saturday 8am run on 1/16 so join us for that run as well.

This is a free event and will be a super fun evening. Bring a camping chair to ensure a seat, though we have quite a few available as well. Happy Trails!

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8:00 AM08:00

SFRC Saturday Run w/ Salomon, Suunto, and KidRunner demos!

Join us Saturday, 10/17 at 8am and demo products from several of our brand partners for free! Salomon Running will be here with multiple models of demo shoes including the X-Series and Sense Pro.

Suunto will have the Ambit 3 GPS watch available to try on the run (the model used for training and racing by the entire staff at SFRC).

Our friends from the new company KidRunner are bringing one of their super rad running strollers. Parents you'll want to check it out and please take it for a spin! A completely new concept on a running stroller.

A thank you to SF locals SOS Rehydrate for providing samples of their high-electrolyte drink mix for everyone!

We will leave from the store at 8am for the run, so arrive a few minutes early if you would like to demo a shoe or watch. The long route is typically 13-15 with some good climbs, and there is always a group running the 7 mile beach-and-back route. Maps of the recommended long route are provided morning-of, and we are more than happy to suggest alternate routes depending on the distance you are looking to run. 

Additional details on our FB Event Page

Weather should be beautiful and the trails are always better with a little company, so hope to see you this weekend. Happy trails!

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7:00 PM19:00

Trail Fighter Film Premier and 1985 Western States 100 Broadcast

Join us Thursday, March 19 at 7pm for the premier of Trail Fighter, a short film by T.C. Worley chronicling Kyle Dietz and his transition from being a professional MMA fighter to mountain runner. Kyle will be in attendance and we will have a Q&A after the film. This event is presented by our friends at Fitsok and Outdoor Research. Check out the trail below.

After Trail Fighter and the Q&A we will air the 1985 ABC Wide World of Sports broadcast of the Western States 100 Mile Endurance Run. Yes.. this exists! 

We, along with our friends from the Impala Racing Team are kindly asking for a $5 donation at the door. 100% of the proceeds will directly benefit the team's Mighty Milers Program, working with 40 underprivileged middle school girls from San Francisco to get them involved in fitness and running.

Bring a camping chair to ensure a seat, we also have a few available. Refreshments will be sponsored by Fitsok and Outdoor Research. Click Here for the Facebook Event Page. See you there!

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8:00 AM08:00

SFRC Pi(e) Day Trail Run and Pearl Izumi Footwear Demo

Join us 3/14 for our weekly Saturday morning run. In honor of 3.14 AKA "Pi Day", Pearl Izumi will be joining us with free footwear demos of the Trail N2 and M2 models, both of which we stock at SFRC. After the run, we will have pie (very helpful in runner recovery, we are told...).

The group run leaves at 8am from the store for 13-16 miles out on the trails and we are more than happy to suggest routes that are shorter or longer and maps will be available for anyone that needs one. For those of you running in the Marin Ultra Challenge, hopefully our paths will cross that morning. Happy Pi(e) Day!

Click Here for the Facebook Event Page

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4:00 PM16:00

SFRC Ladies Night

Hey ladies... join us for an evening with Moving Comfort bras and answer all of your questions about how to be better "supported" on the run! Get a complimentary fitting and enjoy discounts on all bras for the night. We will have snacks and refreshments and Recharge Sport SF  will be there from 4-5 with their NormaTec Recovery compression machines to help you get your legs back after Way Too Cool.

We will have special 1-night-only deals on sports bras and apparel.

This is also a great opportunity to learn about SFRC's women's racing team and how to get involved this season. Good luck to everyone racing at Cool and see you Sunday!

Facebook Event Page:


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8:00 AM08:00

Nike Trail Saturday Demo Run at SFRC!


Join us Saturday, February 14 at 8am for our weekly run and try out Nike's newest trail shoes the Kiger 2 and Wildhorse 2! The event and the run are always free, and our friends at Nike will be sponsoring post-run refreshments as well as some seriously cool gift-with-purchase swag.

This is a great opportunity to try out the Kiger 2 or Wildhorse 2 if you have not had an opportunity to run in them yet.

We will leave at 8am for 13-15 miles, come a few minutes early to grab a pair of demo shoes. The run is inclusive and naturally breaks up into various paced groups. You are also welcome to go shorter or longer depending on your desired distance.

Please park in the center behind our store (the closed-down grocery store) so that customers of the other businesses in our center can get in and out. It is a 30 second walk to our store. PLEASE! :)

See you Saturday, February 14, Happy Trails!

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8:00 AM08:00

SFRC 2 Year Anniversary and Hoka OneOne Demo Run

Join us Saturday, January 31st at 8am for our big Saturday morning run and celebrate the SFRC 2 year anniversary with us!

We will leave from the store at 8am for a 13-15 mile route. There are options to go shorter or longer and we are happy to recommend routes even if you just want to try out Hoka shoes for 3-5 miles. The runners break up into various pace groups, this is not a no-drop run but it is very inclusive.

Hoka OneOne will be here with demo shoes, this will be a great opportunity to try out Hoka shoes for free especially if you have not run in them or are interested in trying a new model. We have the new Bondi 4 and Constant in stock along with the Stinson ATR, Mafate Speed, Clifton, Huaka, and other models. We also have a few remaining pairs of prior models on closeout for up to 50% off (limited to stock on hand).

Members of the Hoka OneOne Racing Team (including SFRC GM Jorge Maravilla) will be here to join us on the run as well!

2XU will be here with compression calf sleeves for you to demo for free on the run!

Feetures Running Socks will be here offering a fun deal, bring a pair of your old running socks to trade in for a brand new pair of super comfy High Performance Feetures socks!

Mamma Chia will be here passing out samples of their organic chia-based drinks!

ShowerPill will be here with samples of their athletic body wipes for you to clean up with after the run!

Thank you for supporting us for the past two years, we are looking forward to many more miles with you!

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6:00 PM18:00

An Evening with Scott Jurek and Krissy Moehl at SFRC, presented by Pro-Tec Athletics

We are super excited to welcome our friends Scott Jurek and Krissy Moehl to the Bay Area and SFRC for a group run and presentation "Preventing and Managing Injuries for the Long Run" presented by Pro-Tec Athletics!

Scott and Krissy will lead a shakeout run from SFRC at 6:00pm on Thursday, November 6, followed by an insightful presentation "Preventing and Managing Injuries for the Long Run" beginning at 7:15 back at SFRC. Our friends from Pro-Tec will have demos and crowd prizes, and our friends Clif Bar and Flora will also be here with snacks and samples for everyone in attendance.

From their combined 35 years of running ultramarathons, Scott and Krissy will cover their top tips for preventing and managing injuries, along with recommendations on how to manage five of the most common running injuries.

This will be a completely jam-packed event. Bring a camping/folding chair to ensure a seat.

Krissy Moehl will also lead out our Saturday morning run at 8am on November 8 and we will have samples from Clif Bar and Flora that morning as well.

Thank you to everyone who supports us to make these great community events possible, join us on November 6 to welcome Scott and Krissy!


Scott Jurek

Scott Jurek

Krissy Moehl

Krissy Moehl

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5:00 AM05:00

Pearl Izumi Demo Trail Run

Pearl Izumi/Running will be at our Saturday morning run on November 1. This is a great opportunity to try out a pair of Trail N2's for some hilly miles.

We will leave from SFRC at 8am for 13-15 miles. This is a great run if you are gearing up for fall races like the Quad Dipsea or The North Face Endurance Challenge 50 Mile / 50K. The run breaks up into various paces and you are of course welcome to go shorter or longer.

Join SFRC and Pearl Izumi for a great run on November 1!

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