Filtering by: Demo Run

6:00 PM18:00

Training Essentials for Ultrarunning: Jason Koop Presentation, Book Signing, & Shakeout Run

Jason Koop Dylan Bowman Ultrarunning

Join us Thursday, April 7 for a special evening with our friend Jason Koop, Director of Coaching at Carmichael Training Systems. Jason will be discussing his about-to-be-released book Training Essentials for Ultrarunning. We will have advanced copies of the book for sale at the event that you can have autographed!

Itinerary for the evening:
6:00pm-6:45pm: Pre-Lake Sonoma 50 shakeout run with Jason Koop! We will also have demo shoes available from our friends at Nike Trail Running. This will be a casual, social run suitable for all abilities.
7:00pm: Jason Koop Presentation based off of his new book Training Essentials for Ultrarunning
7:30pm: Book signing and social hour for everyone at the event

Koop coaches many of the top ultrarunners in the USA, including locals Dylan Bowman, Alex Varner, Fernando De Samaniego Steta, and Larisa Elaine Dannis. Additionally he coaches professional ultrarunners Timothy Olson, Kaci Lickteig, Dakota Jones, and coached Dean Karnazes during his 50/50/50 and trans-USA runs.

The presentation will be an entertaining, high-level discussion of many of the topics covered in Training Essentials for Ultrarunning, including:
•The science behind ultramarathon performance
•How to use interval training to focus workouts, make gains, reduce injuries, and race faster
•Simple, effective fueling and hydration strategies
•The A.D.A.P.T. method for making the right decisions to solve a race-day crisis
•How to plan your ultra season for better racing

Additional information on Training Essentials for Ultrarunning can be found HERE.

Additional Event Details can be found on our Facebook Event Page.

This is a free event. We will have seats available, though we recommend bringing a camping chair if you would like to ensure a seat. We hope you can make the run and/or presentation, and good luck to everyone racing the challenging Lake Sonoma 50 on April 9!

Jason Koop Coaching San Francisco Running Company
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8:00 AM08:00

SFRC 3rd Anniversary Nike Demo Run with the Nike Trail Running Team


Celebrate our 3rd Anniversary with us out on the trails! Nike will be here with demo shoes to try out on the run, and we will be joined by members of the Nike Trail Running Team!

David Laney (2015 Ultrarunner of the Year)
Zach Miller (2015 CCC and North Face 50 Champ)
Tim Tollefson (2015 CCC 2nd Place)
Alex Varner (2015 Lake Sonoma 50 and Quad Dipsea Champ)

We will head out for 13-15, leaving from the store at 8am. You are of course welcome to go as short or as long as you like and we are happy to make recommendations. Come a few minutes early if you would like to try out Nike shoes such as their trail options the Terra Kiger 3 and Wildhorse 3.

Our friends from GU Energy Labs will be here with samples pre and post run.

Filmmaker Billy Yang will also be on the run. Join us back at SFRC at 5:30pm for the premiere of Billy Yang Films new movie Mont Blanc chronicling the runs by Laney, Miller, and Tollefson at UTMB/CCC 2015. Details for the movie night at:

PLEASE carpool and please park on the street and against the wooden fence at the far back lot before filling up our front lot so that we can leave spaces for the other businesses in our center.

January 30th marks SFRC's 3rd Anniversary. Thank you to the incredible running community who has supported us from the very beginning. Saturday morning will be a super fun run on the trails to celebrate!

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8:00 AM08:00

SFRC Saturday Run w/ Salomon, Suunto, and KidRunner demos!

Join us Saturday, 10/17 at 8am and demo products from several of our brand partners for free! Salomon Running will be here with multiple models of demo shoes including the X-Series and Sense Pro.

Suunto will have the Ambit 3 GPS watch available to try on the run (the model used for training and racing by the entire staff at SFRC).

Our friends from the new company KidRunner are bringing one of their super rad running strollers. Parents you'll want to check it out and please take it for a spin! A completely new concept on a running stroller.

A thank you to SF locals SOS Rehydrate for providing samples of their high-electrolyte drink mix for everyone!

We will leave from the store at 8am for the run, so arrive a few minutes early if you would like to demo a shoe or watch. The long route is typically 13-15 with some good climbs, and there is always a group running the 7 mile beach-and-back route. Maps of the recommended long route are provided morning-of, and we are more than happy to suggest alternate routes depending on the distance you are looking to run. 

Additional details on our FB Event Page

Weather should be beautiful and the trails are always better with a little company, so hope to see you this weekend. Happy trails!

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8:00 AM08:00

Nike Trail Saturday Demo Run at SFRC!


Join us Saturday, February 14 at 8am for our weekly run and try out Nike's newest trail shoes the Kiger 2 and Wildhorse 2! The event and the run are always free, and our friends at Nike will be sponsoring post-run refreshments as well as some seriously cool gift-with-purchase swag.

This is a great opportunity to try out the Kiger 2 or Wildhorse 2 if you have not had an opportunity to run in them yet.

We will leave at 8am for 13-15 miles, come a few minutes early to grab a pair of demo shoes. The run is inclusive and naturally breaks up into various paced groups. You are also welcome to go shorter or longer depending on your desired distance.

Please park in the center behind our store (the closed-down grocery store) so that customers of the other businesses in our center can get in and out. It is a 30 second walk to our store. PLEASE! :)

See you Saturday, February 14, Happy Trails!

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8:00 AM08:00

SFRC 2 Year Anniversary and Hoka OneOne Demo Run

Join us Saturday, January 31st at 8am for our big Saturday morning run and celebrate the SFRC 2 year anniversary with us!

We will leave from the store at 8am for a 13-15 mile route. There are options to go shorter or longer and we are happy to recommend routes even if you just want to try out Hoka shoes for 3-5 miles. The runners break up into various pace groups, this is not a no-drop run but it is very inclusive.

Hoka OneOne will be here with demo shoes, this will be a great opportunity to try out Hoka shoes for free especially if you have not run in them or are interested in trying a new model. We have the new Bondi 4 and Constant in stock along with the Stinson ATR, Mafate Speed, Clifton, Huaka, and other models. We also have a few remaining pairs of prior models on closeout for up to 50% off (limited to stock on hand).

Members of the Hoka OneOne Racing Team (including SFRC GM Jorge Maravilla) will be here to join us on the run as well!

2XU will be here with compression calf sleeves for you to demo for free on the run!

Feetures Running Socks will be here offering a fun deal, bring a pair of your old running socks to trade in for a brand new pair of super comfy High Performance Feetures socks!

Mamma Chia will be here passing out samples of their organic chia-based drinks!

ShowerPill will be here with samples of their athletic body wipes for you to clean up with after the run!

Thank you for supporting us for the past two years, we are looking forward to many more miles with you!

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5:00 AM05:00

Pearl Izumi Demo Trail Run

Pearl Izumi/Running will be at our Saturday morning run on November 1. This is a great opportunity to try out a pair of Trail N2's for some hilly miles.

We will leave from SFRC at 8am for 13-15 miles. This is a great run if you are gearing up for fall races like the Quad Dipsea or The North Face Endurance Challenge 50 Mile / 50K. The run breaks up into various paces and you are of course welcome to go shorter or longer.

Join SFRC and Pearl Izumi for a great run on November 1!

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